AbstraMind
Hero — product flatlay, vibrant
All work

Content · Video · Social

Yangon Fresh Market

TikTok-led content added 5,000 followers in 6 months

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The brief

An FMCG brand invisible on social. A TikTok-first content strategy with weekly in-house production grew the audience and drove enquiries.

ContentVideoSocialE-commerce / FMCG
Illustrative outcome
5,000

new followers in 6 months

How we did it

One team, every discipline

Content set — carousel & caption system
01Content

We kept it talking

A steady stream of posts, captions, and carousels — written and designed to sound like the brand, on a calendar that never goes quiet.

Production still — in-house shoot
02Video

We shot it in-house

Reels, product films, and lifestyle photography — captured and cut by our own studio, on the client's schedule, never outsourced.

Channel — feed growth & engagement
03Social

We made it grow

Strategy, scheduling, and community management — the daily work that turns content into reach, followers, and real enquiries.

What we shipped

The full asset wall

8 assets · 5 categories

Product flatlay — vibrant
Photography
Ingredient close-ups
Photography
Fast-cut product montage — reel
Video
TikTok hook — opening frame
Video
Recipe carousel — content set
Content
Shoppable post layout
Social
Weekly feed grid
Social
Production shoot — behind the scenes
BTS
Hero — product on set, studio lighting

Next project

Mandalay Lifestyle Co.

View case study

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