AbstraMind
Hero — flagship dish, styled food photography
All work

Brand · Content · Social

Shwe Kabar Restaurant Group

Brand refresh + content engine across 5 locations

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The brief

A five-location restaurant group with no consistent brand. We refreshed the identity, then built a weekly content engine of food photography and reels.

BrandContentSocialF&B / Hospitality
Illustrative outcome

Instagram following in 4 months

How we did it

One team, every discipline

Brand board — logo, color, type system
01Brand

We gave it a face

Logo, color, type, and a template system the whole feed could be built on — so every post looks unmistakably theirs.

Content set — carousel & caption system
02Content

We kept it talking

A steady stream of posts, captions, and carousels — written and designed to sound like the brand, on a calendar that never goes quiet.

Channel — feed growth & engagement
03Social

We made it grow

Strategy, scheduling, and community management — the daily work that turns content into reach, followers, and real enquiries.

What we shipped

The full asset wall

9 assets · 5 categories

Logo lockup — primary mark
Brand
Brand board — color & menu type
Brand
Flagship dish — styled food hero
Photography
Plating detail — macro shot
Photography
Signature dish — table scene
Photography
Kitchen-to-table — reel
Video
Caption & carousel set
Content
6-post grid — feed layout
Social
Story highlight covers
Social
Hero — room & view, lifestyle photography

Next project

The Loft Boutique Hotel

View case study

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