AbstraMind
Hero — room & view, lifestyle photography
All work

Brand · Video · Social

The Loft Boutique Hotel

Brand + social launched, 40% lift in direct bookings

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The brief

A boutique hotel over-reliant on OTAs. We launched its brand and social presence with lifestyle video and seasonal campaigns to drive direct bookings.

BrandVideoSocialHospitality
Illustrative outcome
40%

lift in direct bookings

How we did it

One team, every discipline

Brand board — logo, color, type system
01Brand

We gave it a face

Logo, color, type, and a template system the whole feed could be built on — so every post looks unmistakably theirs.

Production still — in-house shoot
02Video

We shot it in-house

Reels, product films, and lifestyle photography — captured and cut by our own studio, on the client's schedule, never outsourced.

Channel — feed growth & engagement
03Social

We made it grow

Strategy, scheduling, and community management — the daily work that turns content into reach, followers, and real enquiries.

What we shipped

The full asset wall

8 assets · 4 categories

Wordmark & monogram
Brand
Brand identity — full system
Brand
Room & view — lifestyle hero
Photography
Amenities — detail stills
Photography
Guest-experience film
Video
Suite walkthrough — reel
Video
Seasonal promo — campaign set
Social
Booking-CTA post series
Social
Hero — product flatlay, vibrant

Next project

Yangon Fresh Market

View case study

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